House of Fraser

My first full time job as a designer was working In-House at House of Fraser head office, London. I illustrated both Fathers Day and Mothers Day designs and the artwork was displayed throughout the stores and windows nationwide.


We were fed up of the usual girly, pink vibes for Valentines Day so I proposed a black and red colourway. I designed 3 different sized cards with die cut heart lettering and patterns. They could be standing on counters and in windows. There were holes on the cards so they could be hung up with black ribbons too.


Art Director and Graphic Designer